When will iTunes be Re-Branded?

Clearly iTunes needs to be called something else. If there is any one all encompassing portal linking net centric devices with all things digital, it’s iTunes. Yes, it started with music, morphed to add books and TV shows, and now includes podcasts, movies, applications, games and other digital content. It is an Apple centric portal, it is not an open architecture source of all things digitla, but it has clearly transcended the original vision and scope. Even elements of data and content management within the Mac operating system display “iTunes like” browsing capabilities. So what should the re-branded offering be called and when will Apple actually announce the next encarnation of what is becoming the next Amazon of all things digital

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