Similar to a Total Cost of Ownership approach, a business outcome can be cast in terms of all the inputs, variables and process steps necessary to deliver it. Ideally as business leaders, everything we do delivers the highest possible value to whoever our customer is.
Now comes a tricky part – what is the timeframe for measuring success or measuring that value?
Taking a technology example, creating a static solution will rarely, if ever, yield the best outcome. The outcome must be cast in and be measured in the terms of the timeframe being considered and take into account the eventual need for renewal and re-invention. Renewal and re-invention will always be critical. To use a concrete technology example, a static approach will never successfully address ways to implement a comprehensive cyber security solution for a business. Given the reality of continual change, the solution either has to have an expiration date (best if used by date for tech, what a concept!), or, like your driver’s license, be periodically renewed by being forced to take a new picture and perhaps a driving exam all over again. The approach must be continually scrutinized since the definition of success is continually changing.
I’ll cautiously toss into the discussion businesses’ pre-pandemic prevalent and potentially resurging business model implementation for team collaboration – everyone in the same place at the same time – everyone physically sitting in the same office. Does this manner of collaboration ignore the element of time and has it outlived its expiration date? Is the centralized office just pre-pandemic thinking or really pre-technology thinking, or potentially even pre-diversity thinking? How can physically centralizing a team be the optimal solution when one probably can’t hope to physically centralize the “best outcome” collaborators in one place? Centralizing for anything but the most basic of esults will underperform if all variables are truly considered.
A primary conclusion is the need to truly understand an organizational mission and to build the business execution model that will optimize outcomes – and recognize that technology is continually changing everything. And then do it again.