As it continues to be reported, more and more eBook readers are entering the “fray”. As I wrote elsewhere, until a true standard emerges which allows all eBook readers to display books purchased anywhere, a critical component of hardware selection (the reader) has to be the content (books, periodicals…) that the reader provides access to. Almost all eBook readers today integrate to a specific storefront as a mechanism to channel purchases to that vendor’s library. Yes, in addition to proprietary formats, there are formats common across all or most eBook readers, but those are not the formats that books are purchased in. It is really time for a true generic reader the consumer can rally around and that corporate IT groups can build strategies around.