It’s true, we do get bombarded incessently with information; and marketers have for a long time understood the need for their messages, their information, to stand out. How, in a business environment, do we insure that the business message, the business objectives, are what stand out when the boundaries between the business day and the personal day are thin at best?
Let’s look at the givens from above:
1) Information flows to each of us at a pace that requires selective processing – we cannot possibly absorb and comprehend everything we are exposed to on a daily basis.
2) Unless one exercises extreme discipline, or works in an environment which does not allow internet access, there is almost no separation between work related and non-work related information.
3) You have to compete for your team’s attention – their attention bandwidth is finite – and the competition for it is fierce.