Fuzzy Objectives yield Fuzzy Results

No matter how many resources may be involved in “delivering the goods”, things are usually much better if you have a very good definition of what you are trying to accomplish. A large challenge with complex initiatives in business today, is that a numerous decisions must be made all the time to make forward progress. The decisions are rarely black and white; they usually require judgement. This is one of the areas where clear objectives add value – at each fork in the road, at each decision point during a project, if one has a clear understanding of objectives, the likelihood of making the correct decision is increased. People often confuse an end goal (finish the project) with the true objectives (reduce specific costs, reduce time to market by x%, increase market share by x%…). Without objectives stated in very specific value adding terms, one can be almost certain that project deliverables will not add the desired value upon completion.

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