CRM is Social Networking

There is a great talent pipeline developing in social networking.

Think about some of the wonderful skills that are key to Customer Relationship Management (CRM): tracking interactions, building complete personal profiles, and constantly updating statuses down to the most seemingly trivial detail. Now look at social networking and think about some of the negatives attributed to such tools and environments as Twitter and Facebook: documenting too much detail about one’s life, sharing too much information, updating statuses too often and generally documenting things no one seems to think worthy of documenting.

Note to anyone hiring personnel to staff a CRM team: look to social networking to source individuals who understand how to document and track and update their own lives and see if they can make the small leap to doing the same for customers.

Next I’ll have to post how to source and staff those folks who can extract value from the data. Now that’s a real challenge!

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