Too often, organizations mistake a need for sound business management, as a need for IT solutions. A company must have its business process and model defined and understood prior to embarking on the implementation of an IT solution. Generally, IT professionals are well trained and disciplined to peel back the onion of a business requirement, but must be involved at the very earliest opportunity. If a very preliminary discussion of an issue or opportunity begins with “we need an IT system” chances are fairly good that the true business value or objectives will not be delivered. Forcing a discussion back to a true value statement or proposition may not be easy if begun too late in the process, but is required. Otherwise the system will be implemented and the wrong process will be instantiated.