An Entry Level Strategy that Works

Without a doubt, the ability to get into a brand for $199 or less has fueled increased demand for an entire product line – this is, of course, the Apple story. Begin with an iPod Touch or iPhone, understand the incredible integration which exists between these products and the Mac family, and the next time a buying opportunity arises for a personal computer purchase, Apple is top of mind and considered, even by people who would not have considered an Apple Mac purchase in the past.

Apple has set a quarterly sales record during a time when other technology companies are struggling. It has also sold a very large number of laptops, an area where the biggest potential price disparity exists between Macs and PCs. Never under-estimate the power of getting your foot in the door – the iPod can be a loss leader if it drives brand recognition and brand penetration for Apple overall.

Leave a Reply

Your email address will not be published. Required fields are marked *